So how does a modern car buyer find accurate information and pricing without sacrificing their privacy, or worse, ending up in the databases of hundreds of advertising agencies? The answer is really simple. Stay with the trusted sources. Do not enter your personal data into a form on a car shopping site unless it is known to be a trusted authority in the auto industry.
There are many trusted authority sites in the auto industry. All of these can be classified into two categories: Dealer Lead Suppliers or Consumer Negotiation Advocates. Dealer lead suppliers include sites from the Toyota Car Prices in Pakistan automakers themselves, dealership websites, and sites such as Autobytel.com, KBB.com, Edmunds.com, NewCars.com, etc. Consumer Negotiation Advocates include sites like CarsDirect.com, AutoSeek.com, and others. Of course there are major differences between these two types of sites.
Dealer Lead Suppliers serve up a lot of information for car shoppers. Sites like Edmunds.com and KBB.com are jam packed with model specifications, trim and color options, and much more. TrueCar.com goes as far as showing visitors real-time car deal data from dealerships throughout the country. By tracking vehicle registration information, they publish extremely accurate new car pricing information. However, by serving up this wealth of “inside” information that used to be reserved for auto industry insiders, they are in actuality trying to compel you to do the one thing that generates them cash: complete an online purchase request form.
By giving car buyers unprecedented access to new car information, Dealer Lead Suppliers are able to entice millions of visitors to complete online new car price request forms. The data collected by these forms, predominately the visitor’s contact information and buying preferences, is then sold to local new car dealerships, automakers, and auto finance companies. After completing the form, the car shopper should expect several phone calls from regional salespeople. Therefore, Purchase Request Form equals Calls from Regional Salespeople.